From Deseret News archives:
U-Scan could be your new shopping pal
Klever device guides buyers through store
The buddy will even provide health tips, news of the day and the weather forecast.
What's more, it's only slightly larger than a paperback novel.
Sound clever? Actually, it's Klever as in Salt Lake-based Klever Marketing along with Fujitsu, partners who have developed an electronic device mounted to a shopping cart to make a customer's experience smoother, faster and more efficient.
Its developers envision a day perhaps only months away when shoppers gladly walk down the aisle, married to what seems today like whiz-bang technology jam-packed with useful information and tools.
"The idea is trying to, in the easiest way possible, get information in the customers' hands, because if they have information, they'll make good buying decisions," said Vernon Slack, director of marketing for the Mobile Solutions Group of Fujitsu Transaction Solutions Inc.
"In the long run, a grocer always wants the customer to be happy, no matter what. They'll become loyal and come back to the store over and over again, and a device like this helps them capture customer loyalty."
Called the U-Scan Shopper, the battery-powered device uses wireless communication and infrared triggers throughout the store in ways designed to be beneficial to the customer, the retailer and product makers.
Back to your imagination. Say you walk into a store and grab a U-Scan Shopper-equipped cart. Your store loyalty card can help the device recall your shopping history and remind you, as you stroll by the dairy case, that you might need eggs. After all, you last bought them here two weeks ago.
The screen can show the store's specials, and you can check the boxes beside the items you want. The device will show you which aisle contains the Froot Loops and even remind you to nab some cookies while you're in the snack-food aisle.
Not sure what to whip up for dinner? Meal ideas and recipes with nutritional details can be shown, and ingredient lists can be marked to add those essentials to the shopping list. Recipes can be e-mailed home or printed at checkout.
Scan a Kleenex box's bar code with the device to check its price. Check a running total of your collected goods, ensuring you remain within your budget.
Recent comments
hi
this is amazing device.
i am a shopkeeper,could you please give...
ankush | Oct. 23, 2007 at 6:42 a.m.
- Snowstorm hits Utah; 1 dead 1:11 p.m.
- GameDay in Fort Worth 1:10 p.m.
- NASA sets Monday shuttle launch 11:53 a.m.
- WVC robberies investigated 11:41 a.m.
- Funeral today for Utah soldier 11:16 a.m.
- Vaccination clinic set in St. George 11:15 a.m.
- $47B in suspect Medicare claims 11:11 a.m.
- 3 dead in Reno helicopter crash 11:02 a.m.
- Galaxy headed to MLS Cup 10:45 a.m.
- Veteran climber dies in Himalayas 10:36 a.m.
- Attack meant to kill apostle
- Short-handed Jazz fly past Sixers
- Can BYU root for (ick) Utah Utes?
- D-Will home for daughter
- Man killed during 3rd I-15 crash
- Bench proves fruitful for Y.
- Williams leaves, won't play tonight
- Utes excited for 'dream' game
- Born of water and the spirit
- Trial begins in toddler death
- SLC council OKs gay rights policies
351 - Editorial: Mormons and gay rights
199 - Senators want food tax restored
162 - Will state consider gay rights law?
145 - Letters: Strange breed in Utah
129 - Utes remain silent about BCS
120 - Can BYU root for (ick) Utah Utes?
117 - S.L. vote pending on gay protections
113 - Celtics crush Jazz
104 - Pratt pleads not guilty to sex charges
103
If you are looking for a bird on the cheap, the following specials from...
Maybe someone out there can help me understand how raising the state...
How about a new phrase? The Jazz beat the 76ers using their M&M attack.
Re: Dog owners... | 6:14 p.m. Nov. 13, 2009 While I would agree that it...
Awful. You could fast forward several times and still miss little. ...
typical conservative rants by the letter writer and posters lots of name...
Why would anyone believe Sarah Palin when our president is so honest. Hard to...
Those that have the attitude of, "Try being a caregiver for __ years", really...
the [problem with with fox news is that they begged for months for the white...
hang in there D-Will. Take your time we love ya.
Only $47 billion? Sounds like your ordinary little stimulus program to me.
the letter writer seems to be suffering from the same condition that most...


