From Deseret News archives:

Fair's ad campaign a hit

'Napoleon Dynamite' theme draws attention of some national media

Published: Thursday, Sept. 8, 2005 12:52 p.m. MDT
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Pedro: (singing) Utah fair, Utah fair. The corndogs are beyond compare. The cows are sweet, the goats are mean, burritos filled with cheese and beans. The pigs say oink, the chickens cluck, the tilt-o-world, comes on a truck. The bull goes moo, the duck goes quack, Napoleon has got my back. I like to eat, the cakes and pies, my shoe just stepped in a surprise. (humming)

Napoleon Dynamite: Hey Pedro, what are you doing?

Pedro: Just thinking about the Utah State Fair.

Napoleon Dynamite: Can I try?

Pedro: I guess so.

Napoleon Dynamite: K. The Utah State Fair is really sweet. The cows will soon turn into meat.

Pedro: That's really good.

Napoleon Dynamite: It's probably the best poem I ever did.

Pedro: Probably. (singing) My name is Pedro and I'm here to say, that I am down with the FFA.

Napoleon Dynamite: Say and Napoleon too.

Pedro: And Napoleon is too.

Napoleon Dynamite: Sweet!

Pedro: The Utah State Fair. All of your wildest dreams will come true.


E-mail: astowell@desnews.com

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Bowg Advertising/Utah State Fair

"Napoleon Dynamite" star Jon Heder waits on the set of a commercial. The ads are targeted at 14- to 24-year-olds \— the fair's demographic.

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