KSL is one hip station
Radio dial
Not only is the station at the top of the Arbitron ratings pretty impressive for a market with as many radio stations as ours but this summer KSL is proving to be cutting edge.
KSL now has "Reporters' Blogs," an online feature available on the Web at radio.ksl.com. Readers can look for topics of debate and behind-the-scenes perspectives from reporters in the field.
The station has added a new Internet sports show, "KSL CougarRadio," which airs live Tuesdays and Thursdays at 1 p.m. The show, which began this week, is devoted strictly to BYU sports and is hosted by Greg Wrubell.
Another new BYU sports update show will be available for a free computer download once the grid season kicks off. "KSL Cougar Tracks" will be available each Monday of the upcoming football season.
Wrubell will host another program during the summer-camp season of football that will be a KSL podcast and can be downloaded automatically to your computer or mp3 player each afternoon starting next Tuesday.
The station received two national Edward R. Murrow awards for broadcasting excellence at the first of the summer. This is the second year in a row that KSL has received two Murrow awards from the Radio-Television News Directors Association, in competition with more than 3,000 radio stations.
KSL switched to ABC Radio News this week, expanding its national news coverage.
"Our whole mentality is that we've got to be more than a radio station," said program director Russ Hill.
KSL has expanded its Web servers to create their "X-Stream" of programming. On the first "KSL Cougar Radio" show Tuesday afternoon, the station received only two telephone calls from listeners but attracted some 100 e-mails.
"It far exceeded our expectations," Hill said. He also stressed it is a cost-effective way to expand programming.
If KSL can make a go of supplementary Net broadcasts, will other Salt Lake stations particularly the all-sports channels also try it? Probably.
Regarding KSL's switch to ABC News, it does end what is probably the state's longest-running network radio affiliation by a single station, dating back to the station's early days. Charles Osgood, Dave Ross and all other CBS shows are now gone.
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