SALT LAKE CITY — In 1757, Benjamin Franklin wrote, "Better to go to bed supperless, than wake up in debt."

One of his modern-day namesakes hasn't heeded the admonition. Benjamin Franklin Baggett of Salt Lake City got his first credit card on his honeymoon in 1990 and promptly maxed out his $300 credit line. Baggett wanted to buy himself and his wife some new clothing, and he hadn't saved enough to buy it outright on his $11-an-hour concierge job at a Doubletree Hotel.

The charges were the first of many for Baggett, now 38. In 1995 he moved into a house in the Harvard-Yale section of Salt Lake. Baggett used credit cards to furnish the home with the kind of carpets and furniture his wealthier neighbors and relatives could afford.

"I felt insecure; I was an hourly paid worker in this fancy neighborhood," says Baggett. He says he was making $13 an hour for a time doing back-office work at a local bank while supporting two children.

Twice he used a home-equity loan to pay off his credit-card debts, and twice he ran up steep credit-card bills again. When his debts reached $30,000 and he ran out of home equity, he filed for bankruptcy in 2003.

"We came to rely on credit as part of our income, even though it wasn't part of our income," says Baggett.

More and more Americans are turning to debt to pay for lifestyles their current incomes can't support. They are determined to live better than their parents, seduced by TV shows like "The O.C." and "Desperate Housewives," which take upper-class life for granted, and bombarded with advertisements for expensive automobiles and big-screen TVs.

To some, the expansion of credit is a milestone of democracy, giving middle- and lower-income people financial flexibility that only the rich used to enjoy. Others see the borrowing binge as a way for average households to make up for sluggish growth in income over the past several decades.

Since 1990, income for the median American household has risen only 11 percent after adjusting for inflation, while median household spending has jumped at 30 percent, according to an analysis by Economy.com.