For Tabula Rasa, Trolley was the logical destination among the existing Salt Lake shopping centers.

"Our customer is not typically really interested in shopping at The Gateway for the most part, because The Gateway has — again, for the most part — concentrated on the younger shopper," Dean said.

The typical Tabula customer, on the other hand, is more likely to appreciate Restoration Hardware or Williams-Sonoma, he said, or Ann Taylor or Harold's.

"Trolley has an ace in the hole with a lot of those stores, because for many of them, it's their only store in the entire state," Dean said. "Like us, they're destination stores."

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Contributing: Brady Snyder

E-mail: jnii@desnews.com