ContentWatch officials say their software is a step above others that offer simple blacklists of "bad sites and bad words" because it uses an artificial intelligence engine that's dynamic.

"We use a combination of a list technology with a dynamic analysis engine that has the ability to understand and look at content within its context and then make a judgment about what that content is, based on training the engine," Nelson said. "It can see the content and can understand 'breast' in the context of a medical content vs. 'breast' in the context of something lewd or used in a demeaning manner."

In addition to the consumer-based products, ContentWatch also has applications for small businesses in its ContentProtect Professional Suite.

"Our philosophy is that we provide tools, and the administrator — the parent, or the administrator in the case of an office — they decide what policy they're going to have," Bishop said. "They have all the tools there to put it together the way they want to do it."

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