The e-mail program lets users select the names of stations, networks and both local and national advertisers, then simultaneously send them personalized e-mails "through the simple click of a submit button." According to the Web site, the e-mail will: "identify the shows the advertiser sponsored; highlight the specific offensive material in the shows; ask them to stop supporting the offensive programming; and tells them you will not purchase their products or services as long as they support the programming."

DeVore said he's now gathering volunteers from across the country who are willing to serve as "program monitors" charged with logging program content and getting residents in their areas involved in the e-mail campaign. After last week's Super Bowl incident, DeVore wrote a column about his efforts that was posted online in Meridian Magazine, a Web site geared toward Latter-day Saints. In the days since, he said he has received more than 100 e-mails from people across the country who logged on to his nearly completed CleanTV Web site and expressed interest in volunteering.

If TV stations and advertisers don't respond to the e-mail campaign, DeVore said, "we'll organize picketing" at the local locations. "We're looking at 280-plus media markets across the U.S. If you get this going, the affiliates will begin to put pressure on the networks."

His quest began shortly after hearing LDS leaders, when he focused on programming being aired on KSL-TV. Though the station made headlines when it refused to air the controversial sitcom "Coupling," DeVore said his survey of network TV found NBC, of which KSL is an affiliate, led the pack in offensive language and situations. He put up a Web site focused on KSL's programming.

"It puzzled me in the sense that the church owns the station, yet it was the worst one on the air, but they're talking in conference about how we need to" oppose it. He began sending daily reports on what the station was airing to members of the LDS Church's Quorum of the Twelve.

"Only two of them opted out not to receive them. Their reaction was shock as to what was being broadcast on NBC. These good men who don't have the time to sit down and watch TV, but the stuff that is on there is 10 times worse than what was shown on Super Bowl Sunday."

For example, DeVore noted the season premiere of the prime-time NBC sitcom "Friends," which focused on a birthday cake for a baby featuring male anatomy. He said he was thinking "if we're going to win this war, we've got to start with ourselves. But I understand the political sensitivities, too."

So he called some other local station managers, who reminded him that "KSL is the ratings leader in this market. . . . If you want anyone to change, go to KSL first."

Shortly thereafter, DeVore said he received "a phone call" from someone he declined to identify "that basically asked me to back off" pinpointing KSL. "When I asked why, they said, 'Things are in the works.' "