From Deseret News archives:
Utahn battles raunchy TV online
'CleanTV' site will let e-mailers file complaints
Steven DeVore, an entrepreneur whose past ventures include a yet-to-be released feature-length film on the Book of Mormon and lucrative mass distribution of audio books, said he plans to launch a new Web site on March 1 dubbed "CleanTV."
He decided to enter the fray over deteriorating network television standards after top leaders of The Church of Jesus Christ of Latter-day Saints, to which he belongs, urged their members to get personally involved last fall during the faith's semiannual general conference.
Elder M. Russell Ballard challenged Latter-day Saints to "stand up and say enough is enough, and recommended that we send e-mails to TV stations and advertisers," DeVore remembers, in the belief that if enough people speak up, things will change. That, coupled with admonitions by LDS Church President Gordon B. Hinckley and other leaders to shun degrading media, "just kind of got me thinking."
Local station affiliates are "paid to run network programming, and at same time they allocate spots for local advertising. They're able to take the ratings that network programs bring in and charge local advertisers to advertise on those ratings."
DeVore said his Web site www.cleantv.net will be configured so disgruntled viewers can pressure local stations and their advertisers with a few keystrokes, rather than navigating the "cumbersome and confusing" maze he said he encountered trying to register individual complaints on several other Web sites.
Comments
- Emerging from mental illness 11:41 a.m.
- Energy efficiency grants available 11:38 a.m.
- Party primped in under 10 minutes 11:37 a.m.
- State launches volunteer Web site 11:34 a.m.
- Two faucets better than one 11:31 a.m.
- White House ornament salutes past 11:28 a.m.
- Students, militia clash for 2nd day 11:27 a.m.
- IOC mulls cycling, tennis changes 11:24 a.m.
- The unnatural outcast 11:23 a.m.
- CBS cancels another daytime drama 11:20 a.m.
- Witness: Mitchell stalked victims
- BYU football: Bronco weighs in on Hall
- Williams' late jumper tops Spurs
- Yet again, we learn BCS is a big joke
- $2M error could mean layoffs
- Cougars in better mood about bowl
- Storm pounds Utah for 2nd day
- Ranking the bowl games
- BYU eager for crack at Oregon State
- TCU's BCS game missing something
- Y. profs: Beck not all-knowing
267 - TCU to play Boise in Fiesta Bowl
203 - Letters: Global warming a lie
179 - Cougars going back to Vegas
147 - Utah/BYU rivalry can be more civil
138 - George lost in rivalry hatefest
119 - Ed Smart 'appalled' at testimony
100 - BYU football: Bronco weighs in on Hall
100 - Harpring's NBA career is over
98 - Utahns want health care reform bills
82
For the latest news in the health care debate and how it affects you...
Amazon.com, Target.com, Sears.com, Walmart.com, Kmart.com and...
He's a two in that every time he's on the court he drops a deuce.
If only Nebraska had beaten Texas. It would really have exposed the BCS good...
Such lies. The alarmists have completely ignored, and tried to cover up, the...
Okay, Max made a mistake and he apologized. It doesn't excuse the way he was...
Hahaha. So it was all for charity, right. Is he still giving the 100k to...
What are you TEACHING????? ------- Your not a BYU Grad.
The only boycott that will have any effect is a boycott of sponsors. the BCS...
Hey, let's spend $2 trillion to push through a health care bill that the...
maybe the bcs purposefully set things up this so everyone gets mad but then...
When is he going to get off the blame game? Besides the dem's were in charge...



You can be the first to comment on this story.