"The first thing I would do is say, 'Let's not call it a bailout. Let's call it a rescue,"' McCain told CNN. He said, "Americans are frightened right now" and political leaders must give them an immediate solution and a longer-term approach to the problem.

Obama issued a statement saying that significantly increasing federal deposit insurance would help small businesses and make the U.S. banking system more secure as well as restore public confidence.

The bill's defeat in the House came despite furious personal lobbying by Bush and support from House leaders of both parties. But ideological groups on the left and the right organized against it. Even pressure in favor of the bill from some of the biggest special interests in Washington, including the U.S. Chamber of Commerce and the National Association of Realtors, could not sway enough votes.

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Contributing: Tom Raum, Ben Feller, Andrew Taylor, Alan Fram and Jim Kuhnhenn, Associated Press; Brian Faler and James Rowley, Bloomberg News; Lee Davidson, Deseret News